The Second CEO Operating System
Sage is built for the one leaving. After years in the fire, this is where you cool, reflect, and reframe.
ETJ Life’s Sage program helps PE-backed CEOs step out of the operator’s chair and into a new season with clarity and purpose. With structured reflection, coach-led guidance, and a community of peers, Sage provides a framework to reconnect with the whole self and define what comes next.
The PE Backed CEO Lifecycle
You’ve earned your seat through decades of building, leading, and carrying weight few could understand. The climb was steep. The pressure is real.
You delivered.
It’s Time To Focus On Your Whole Self
But along the way, other parts of life dimmed—faith, family, health, joy, purpose. Not because you failed, but because the role often demanded all of you.
Now you’re here. Maybe still in the seat. Maybe freshly out. Either way, you feel the shift.You’re not looking to ramp up the same way—but you’re not done either.
You’re in transition.
And you’re not alone.
This isn’t a program. It’s a path.
The Sage journey – it’s a rhythm, not a regimen.
It’s designed for high-achieving leaders exiting intensity and looking to:
Make peace with what’s ending
What You Get
You won’t just get a coach.
You’ll co-create a personal path forward, customized to your season and your strengths, with space to write your next chapter – not driven by hustle, but by clarity and conviction.
A Trusted Guide – not a coach with a script, but a partner in reflection
Tools & Practices – to help you reintegrate your life, on your terms
Exclusively Curated Peer Group – also stepping out of the fire
Mentorship & Network – access to monthly topical community huddles
‘Joneses Journey’ Methodology
Our approach, featured in the award-winning book Who Are the Joneses Anyway? by ETJ Life co-founder Bob Karcher, is designed to help you bridge the gap between where you are now and where you truly want your life to be.
Interested in seeing if you are a fit for our program?
Fill out the form below or email membership@etjlife.com, and we will be in contact with more information.