LEADERSHIP & STRATEGY
AI in the Seat: Fix the Process or Redesign It?
AI is already inside your companies. Not as a strategy – as an expectation. Boards want answers. Teams are running experiments. Vendors are knocking. You’re in the middle of it.
Most early efforts land in the same places: sales, marketing, support, operations. The goal is efficiency. Move faster. Cut cost. Push output.
But a harder question sits underneath all of it: are you optimizing a process that should change – or eliminating one that shouldn’t exist?
The pattern across this group is consistent. AI gets layered on. The process stays. Tools multiply. Activity rises. Results don’t.
That’s where friction accumulates: too many tools, no clear owner, no clear link to value.
A sharper approach is emerging. Instead of asking where AI fits, ask what should change – how decisions actually get made, how work moves, where the real bottlenecks live. That requires stepping back from execution and examining the system, not just the parts.
Research from Harvard Business Review points to the same conclusion: companies seeing real results aren’t automating tasks. They’re redesigning how work gets done.
For you, it becomes a judgment call – where to move fast, where to go deeper, how to build leverage without adding complexity.
The risk isn’t moving too slow. It’s moving fast in the wrong direction.
Work Through This With a Coach
If this is showing up in your seat, you don’t have to sort through it alone.
This isn’t about tools – it’s about judgment. An ETJ Life coach helps you pressure-test where AI is adding value versus noise, and where to rethink how work actually gets done.
If you want to work through your situation, reach out to Lyndsay at lyndsay@etjlife.com and she will connect you with an ETJ Life coach.
| Interested in ETJ Life? Contact Lyndsay at lyndsay@etjlife.com to learn more about membership and what’s available to you. |